Automotive — EV & Hybrid Dealership · 2024–2026
Speed Auto
Overview
Project Overview
Speed Auto is an EV & hybrid car dealership in Wadi Saqra, Amman — BYD, Volkswagen, Honda, Jetour and more, with financing up to 90%. Binary runs the entire content engine: scriptwriting, filming, production, and publishing — generating millions of organic views.
Client Background
Speed Auto sells modern electric and hybrid vehicles with aggressive financing offers (90% financing, 25% down payment directly from the showroom). Its audience discovers and compares cars primarily through Instagram.
The Challenge
Jordan's EV market is crowded with dealerships, most posting identical static photos. Speed Auto needed content that stops the scroll, explains pricing and financing simply, and converts views into showroom visits.
Strategic Approach
A complete in-house content system: scripts built around price hooks ('323 JD installment', '900 JD'), presenter-led filming at the showroom, fast-paced editing with animated price graphics, and consistent publishing tied to financing offers and model launches.
Creative Direction
Presenter-to-camera energy in front of the showroom. Bold animated price typography as the hook. Clean automotive photography for the grid. Every reel answers one buyer question: how much, and how do I get it.
Services Delivered
- 01Scriptwriting — price hooks & financing offers
- 02Presenter-led reels filmed at the showroom
- 03Professional automotive photography & video
- 04Editing & motion graphics (animated prices)
- 05Full Instagram content management
- 06Model launch content (BYD, VW ID, Jetour…)
Campaign Visuals
Results & Outcomes
898K
Top reel — organic views
6M+
Total reel views
1,280+
Inquiry comments on top 4 reels
175+
Posts — fully produced by Binary
Result values are managed through the CMS — no figures are published without client approval.
“One team handling content, ads, and our website — and everything actually connects. That's rare.”
